Svenska Spel — Gender Gap

Svenska Spel, Gender Gap was a campaign to showcase the equality difference between men and women in hockey.

As a symbol of its gender equality work in ice hockey, Svenska Spel launched the world's first female figures for table hockey games.
We created all films and stills for this campaign together with Forsman & Bodenfors. Media including: SoMe, Webb, Store screens and Print.
The campaign won a silveregg at the 2023 Goldegg-gala.


Svenska Spel


Forsman & Bodenfors


Film production
Still photography

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